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22
May
2023

3 Most Common Marketo to Salesforce Sync Errors

Does this Marketo to Salesforce sync scenario sound familiar? Despite setting up your Marketo instance to filter data, you notice errors with dirty data cropping up every now and then and you suspect that Marketo to SFDC sync errors are to blame. Of course, this scenario is often worse for high volume instances and complex SFDC setups. But luckily there are ways to alleviate this...

15
May
2023

Improve Sales' Closing Rate and Market Penetration with Marketing Automation Platforms

For organizations pursuing goals to increase revenue by gaining more clients, few things can be as important as ensuring that leads, regardless of their source, are being targeted at the right time, using the right medium and in a way that's relevant to their current buying stage. Communication meant for an existing customer can be very different from what's meant for a prospect...

8
May
2023

Sending Emails to Salesforce Campaigns from the Marketing Cloud

So you are an Email Marketer, and you'd like to know how to harness a beastly tool like Salesforce Marketing Cloud to send targeted emails. Or, you have already mastered the art of creating highly targeted lists and data extensions in Salesforce (or, found someone who can - lucky you!), and you toil-away at them to produce personalized emails (maybe even using Ampscript!). In any such cases, you can also benefit tremendously from using Salesforce...

Case study: Battery Manufacturer

A case study on a smooth transition migrating from Salesforce Classic to Lightning using custom dev work.

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